I am a Product Designer specialised in digital products. 

I have hands-on experience on each step of the full product lifecycle, from concept to live and anything in between, as well as in marketing and business. This experience helped me in the years also managing and leading teams with different experts.

My background

I have more than 10 years of experience in product design and more than 6 years in creating and managing teams. 

In my career, I have worked as an in-house Product designer, in an agency environment, and as a consultant as well. Even more, being an entrepreneur and founder, I can confidently say that I understand product and business needs from many angles.

Since early in my career I have worked with global brands such as KraftHeinz, MotoGP, Vodafone, European Union, Audemar Piguet, Universal, NBC and Dufry and I can say these different experiences allow me to easily identify User and business needs, especially for those companies that are leaders in their sectors.

What do I do when I don’t work?

I enjoy Photography. In my previous life, I was an event photographer and I still like practising photography, it helps me remember how to focus on the essential, to capture what I really see.

I enjoy making things with my hands, in particular, I like to work with wood. I believe it is rewarding to create using the hands, it frees the mind.

I love audiobooks. As you can see from the book list on my site I like self-development books as well as stories that make me think about how do we behave as humans.

I also enjoy sports, I like how training makes me feel alive and I enjoy skateboard, snowboard, surf so basically anything that can slide.