My Work
As people, we are all different so every project is different.
My Process has clear keystones but the path towards them is reactive to the specific needs.
Brands I Helped
Short Thoughts
Context
Context is the key to unlock proper understanding and so ultimately to find solutions.
Without context, we can’t understand people’s needs, and in general, without context, we can’t understand things in life.
Any path can be right or wrong. Any solution can work or not work. All depends on the context, depends on why, where, what and how.
So generally this is why it is imperative to understand before acting.
Simplicity = balance ≠ scarcity
Minimal information gives room to our mind to breathe and grow. The essential is not the minimum you can get but it’s the best of the best that you get after filtering.
Simplicity = balance ≠ scarcity
Leaders (and bosses)
The leader thinks and acts for his or her people (or team) and aims to find what can improve their life.
A boss, instead, thinks and acts for himself or herself to find what can improve on his or her life (rather than his or her people, or team).
I believe being a designer means thinking about people wellbeing, so designers can be great leaders, and also (good designers) can’t be bosses.
Design and Art
Design is informed and has a purpose. Art can be born just out of fantasy and can have no meaning or purpose, or it can solely exist for its own sake (like a dance).
Empathy
I believe that a core skill for any human and even more for any designer is Empathy.
As designers, our key role is to understand first; understand our teammates, understand our users, understand our stakeholders. Empathy does allow us to do this with an open mind from human to human.
I believe this should be one of our greatest strength. It guides us when in our craft, making us better human first, and so as designers.
Outcomes
When I interact with a client, I don’t seek solutions from them but rather a vision.
I try to understand what is the outcome that they look for and why they want that outcome. I take out the pressure from them by studying a solution.
Context
Context is the key to unlock proper understanding and so ultimately to find solutions.
Without context, we can’t understand people’s needs, and in general, without context, we can’t understand things in life.
Any path can be right or wrong. Any solution can work or not work. All depends on the context, depends on why, where, what and how.
So generally this is why it is imperative to understand before acting.
Simplicity = balance ≠ scarcity
Minimal information gives room to our mind to breathe and grow. The essential is not the minimum you can get but it’s the best of the best that you get after filtering.
Simplicity = balance ≠ scarcity
Leaders (and bosses)
The leader thinks and acts for his or her people (or team) and aims to find what can improve their life.
A boss, instead, thinks and acts for himself or herself to find what can improve on his or her life (rather than his or her people, or team).
I believe being a designer means thinking about people wellbeing, so designers can be great leaders, and also (good designers) can’t be bosses.
Thoughts
Embracing the Journey Mindset
A journey is a process of growth, learning, and exploration towards a desired destination or goal. It emphasises the importance of focusing on the present moment and finding value in each step taken. By embracing the journey mindset, individuals can shift their focus to appreciating the daily progress. It involves accepting the result is just a byproduct of the journey itself.
The Funnel and the Sieve
When designing a product or more simply finding a solution to a problem the process of filtering is key. Once we have clear the scope that will lead our work we look for solutions, these solutions will then be filtered to keep the most suitable and merged in a Frankenstein solution that we can call the alpha model / concept of the final product. We can divide this filtering process in two main steps: the “FUNNEL” and the “SIEVE”.
Focus, Clarity and Simplicity
When a website (as any other product) is built and maintained with focus on the original main purpose for the website itself to be live ( information, brand recognition, …), and when that purpose is made simple to achieve for the user throughout the navigation, in this case, the website, will just need good, recurring content update (and small planned adjustments as a result of long term testing).
Purpose > Feature > Shape
Have you ever tried to get out of the house without opening the door? Or getting ready for a fancy party and putting on your trousers before your underwear? (you’ll be for sure the soul of the party)
Do tasks completed in different order bring to the same result?
When approaching a project (or simply an issue), the function/solution that will resolve the project will need to be defined after understanding the main purpose that the project has to fulfilled.
Sharpening the Ax
When we face an issue that we need to solve, or a project for which we need to find a solution we can follow mainly two strategies. We could rush to solutions or slow down and think first.
Embracing the Journey Mindset
A journey is a process of growth, learning, and exploration towards a desired destination or goal. It emphasises the importance of focusing on the present moment and finding value in each step taken. By embracing the journey mindset, individuals can shift their focus to appreciating the daily progress. It involves accepting the result is just a byproduct of the journey itself.
The Funnel and the Sieve
When designing a product or more simply finding a solution to a problem the process of filtering is key. Once we have clear the scope that will lead our work we look for solutions, these solutions will then be filtered to keep the most suitable and merged in a Frankenstein solution that we can call the alpha model / concept of the final product. We can divide this filtering process in two main steps: the “FUNNEL” and the “SIEVE”.
Focus, Clarity and Simplicity
When a website (as any other product) is built and maintained with focus on the original main purpose for the website itself to be live ( information, brand recognition, …), and when that purpose is made simple to achieve for the user throughout the navigation, in this case, the website, will just need good, recurring content update (and small planned adjustments as a result of long term testing).
Interesting Books
Here are some interesting books that shaped, in one way or another, my thoughts and who I am.
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Curriculum
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